Drug Advertising Banned to Consumers?

MARS Consumer Health research shows that DTC advertising results in patients that are more

  • Proactive regarding their health & wellness
  • Informed and make more knowledgeable decisions
  • Open with their physician leading to a better relationship
  • Reliant on HCPs recommendations
  • Compliant by seeing their doctors and following instructions

Download Kantar Media's latest infographic, featuring data from the 2015 MARS Consumer Health Study to learn more.

Download the infographic now!

All of these statistics are available in greater detail in the MARS Consumer Health Study. Learn more here.

Contact Michele Deutschman at 212.991.6008 
or michele.deutschman@kantarmedia.com.