The Impact of Electronic Cigarettes on the Smoking Cessation Industry
 
What Pharma Marketers Need to Know

All of these statistics are available in greater detail in the 2014 MARS OTC/DTC Consumer Health Study.

Contact Michele Deutschman at 212.991.6008 
or michele.deutschman@kantarmedia.com.

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products.

This guide gives you

  • A profile of the average e-cigarette user and how this person differs from all adults, including demographic and psychographic distinctions.
  • An overview of the current tobacco/nicotine usage landscape in the U.S.
  • Insights into how e-cigarettes are being used as a smoking cessation product.


Download this free guide now to learn more.